10% of mobile orders are made in store, news in your Face and Gangnam Style breaks YouTube
10% of Walmart's mobile online orders are made in store
Wallmart CEO Doug McMillon stated in an interview with CNBC that 10% of its mobile online orders are made in store. Shoppers are placing orders on their mobiles if an item is out of stock or if a product is not available on display.
Mobile devices are becoming a common part of the in-store shopping experience. A study by Deloitte shows that, in the US, mobile devices helped convert nearly $600 billion in US in-store sales in 2013. Nearly half of all shoppers used mobile devices to check other retailers' prices and nearly 60% of shoppers used the apps to receive coupons.
Gangnam Style breaks YouTube
If celebrities aren’t attempting to break the internet, they ’re actually breaking YouTube. Gangnam Style, otherwise known as your favourite song of 2012, has only gone and broken YouTube’s view counter by hitting 2,147,483,647 views - a number bigger than a 32-bit integer. We can only speculate how many of those views came from repeatedly attempting to learn the dance routine.
News in your Face(cast)
Forget watching the news from the comfort of your living room, now you can now watch it from the comfort of your Facebook feed. Facebook and ABC have teamed up to create the first daily newscast made for social media, hosted by ABC’s very own David Muir. Despite sounding like the must-have fragrance for the festive season, ‘Facecast: The One Thing’ promises to deliver top stories from around the world in one-minute(ish) bite-sized chunks for the busy go-getter. Will you be tuning in?
We're a creative agency in London and Singapore. We help our clients break through the noise. We'd love to hear from you so do drop us a line