10 Questions x 10 Creators: Glenn Goh

Meet Glenn Goh, a fashion stylist and content creator based in Singapore. We asked him to share his thoughts about the industry with us. Here's what he has to say about his experience in the industry and what he predicts for the future.

What do you love most about being an influencer?

To be able to inspire others with my fashion fits, to be able to share with them different styles and how they can wear and enjoy dressing up as much as I do.

What's your biggest challenge as an influencer at the moment?

Content creation is not difficult for me. At the moment I think it would be having to find like-minded friends that are genuine and not see me as a competitor.

Are you full-time or juggle with another job?

I am also a real estate agent, I help people to invest in property and upgrade their homes.

Do you have an agent?

Yes, I do have an agent. The boss of the agency is my good friend, Carol Loo. When she told me that she started this company and would love me to be on board it was really a no-brainer. I trust her so I just went for it.

What's your ideal brief and brand to work with?

My ideal brief would be total control of creative briefs and brands that trust me. Basically, the projects and collaborations that I've done in the past are all on my Instagram account, most of my clients/brands know what they are in for.

What makes a successful collaboration or brand partnership?

Quality is more important than engagement from my point of view. It’s a give-and-take for both parties.

What are your pet hates when it comes to working with brands?

I don’t like brands/clients that are not updated with social media trends, who want me to follow their instructions but claim that I have total creative control. There’s a difference between a production shoot when the client engages me as talent, and we follow their planned storyboard like a TV Commercial, as compared to my own content creation, where I do reels that’s my style and that’s somewhat in trend.

How do you stay on top of trends?

I follow a lot of overseas KOLs, street fashion photogs and international magazines on IG. I scroll my IG every day and appreciate how people on the other end of the world style themselves.

What are your predictions for the future on influencer marketing?

Well, who knows, I think there are some influencers who are doing well and better than artists and celebrities, mainly because some of them can dress better, cook better, and adventure better. The world is definitely changing. Time to cast influencers to act.

Which influencers do you admire and why?

I don’t really have an influencer that I admire specifically. I’m more into men's fashion so definitely any male influencers who have great taste, super creative, genuine and true to themselves.