10 Questions x 10 Creators: @ilzbaby

Ilhan @ilzbaby is a beauty and makeup influencer, who runs her own jewellery brand. She's also a mum to an amazing son. Discover what she loves about being an influencer, how she stays on top of trends and more.

1. What do you love most about being an influencer/creator?

What I love most about being an influencer is definitely the flexibility, the ability to have full control of your schedule is unmatched.

2. What's your biggest challenge as an influencer at the moment?

I feel like the biggest challenge as an influencer at the moment is consistently staying on top of trends and posting content that appeases my followers.

3. Are you full-time or do you juggle with another job?

Although influencing is something I do on a daily basis, I also run my own jewellery brand @kyrah_ltd, as well as being a full-time mum to my amazing son.

4. Do you have an agent?

Yes, I’m currently signed to Onyx Agency who I've been with for the past 3 years. Being part of an agency honestly feels like having your own little family but everyone is doing the same/similar things as you; therefore you always have other people to relate to and to come up with new ideas.

5. What's your ideal brief and brand to work with?

I enjoy working with all types of brands but my ideal type to work with is anything skincare, makeup and fashion.

6. What makes a successful collaboration or brand partnership?

A successful collab to me consists of professionalism and transparency. I feel like it's important to be able to communicate your ideas and express your creativity.

7. What are your pet hates when it comes to working with brands?

My biggest pet peeve is when brands offer a small selection of items to choose from, I feel as if this can hinder my creativity and most likely won’t end up working with them, as I always try to introduce my followers to brands that represent me the most.

8. How do you stay on top of trends?

I say TikTok and Instagram are the best ways to stay on top of trends - also having a lot of sisters helps as well, they’re always sending me new trends to try out.

9. What are your predictions for the future on influencer marketing?

I predict that the future of influencer marketing will keep on rising, it's only up from here!

10. Which influencers do you admire and why?

This is a hard one, I honestly admire a lot of influencers but I'd say all the female influencers who are unapologetically themselves & those who keep us all empowered are the ones I admire and look up to the most.