10 Questions x 10 Creators: Jimena Muchsel

Jimena Muchsel (@jimenamuchsel) speaks with us about what it’s like to work with brands in our influencer series, where we’re asking 10 creators 10 questions. Jimena posts fitness-focused content along with a dash of lifestyle and comedy.

1. What do you love most about being an influencer/creator?

I think the best part about doing social media is when people reach out and say they are inspired by you to start pull-ups or fitness in general! I find it fulfilling that I can influence people in a positive way.

2. What's your biggest challenge as an influencer at the moment?

I think following trends can be a challenge sometimes, or scripting skits to make it enjoyable for the viewer to watch.

3. Are you full-time or juggling with another job?

I work full-time at Aftershock PC as a Graphic Designer and Content Creator in Marketing, so my job is to help create video ads for Instagram, TikTok and YouTube. So creating content kind of came naturally to me since I had practice! Most of my content is filmed at the weekend.

4. Do you have an agent?

No, I don’t, because to me social media is still kind of my private account and I prefer it to be on a personal basis with people I work with if it is for content.

5. What's your ideal brief and brand to work with?

I love to write funny skits around a product and usually, I prefer gym-related products like gym wear or if food, probably ramen brands.

6. What makes a successful collaboration or brand partnership?

I think many companies are trying to hard-sell products a lot, so I try to create content that doesn’t feel too much like an ad and is still entertaining to watch (but still in alignment with the messaging of that company's product).

7. What are your pet hates when it comes to working with brands?

Again, some brands might have a vision, but if I feel that the storyboard doesn’t work, I will tell them directly. Most of the experience is also from Aftershock PC, so I roughly know what works and what doesn’t.

8. How do you stay on top of trends?

I usually just scroll through Instagram reels (not so much TikTok lately) at night to get inspiration, but I always try to think of new ideas. Most of my ideas are pretty spontaneous, because those work better!

9. What are your predictions for the future of influencer marketing?

I think nowadays it’s easier to create content, so maybe more people will become micro-influencers so that companies will have more options to create awareness for their product.

10. Which influencers do you admire and why?

One of the most amazing, hardworking, ambitious and skilled influencers is actually my boyfriend, @njltheawesome who I endlessly admire for all the things he can do!

Some other inspirations of mine are @stefaniemillinger for her flexibility and dedication, @littlefitness for her strength and balance and @leestrengthjourney for motivating me to push myself! Of course, there are some other influencers I’ve met personally including @erinongwc, @shantayzapada, and @siminlovecheer who always believed in my fitness goals and helped me learn new skills.