10 Questions x 10 Creators: Tiq Zulkifli

Tiq Zulkifli (@automatiqhigh) is a family-focused content creator. In this edition of 10 Creators x 10 Questions, she speaks with us about the perks and challenges of being a mum and an influencer.

What do you love most about being an influencer/creator?

I love trying new things and the flexibility of the job. I can choose when I should take it slow. On some days, I really do not have the capacity to take on a lot of projects. I am a mum of 3 with a husband who works shifts, so I like that I can be picky and make sure I don’t burn out.

I also love the fact that I get to meet so many people! It’s always lovely to meet similar content creators and more excitingly, celebrities! Not many people can say they met a celeb at work.

What's your biggest challenge as an influencer at the moment?

Trying to keep up with everything! Social media is growing so fast and if you don’t keep up, you’re at the losing end.

At one period of time your engagement is so good and the next minute, everything just drops. I am still learning to be okay with all these, as long as I’m putting in my all.

Are you a full-time influencer or juggling another job?

I left the workforce in 2019 to focus on being a mum. As I was already doing this as a sideline, I decided to work on it more because it’s more flexible.

Do you have an agent?

No. I enjoy doing things at my own pace and I love working with brands directly.

What's your ideal brief and brand to work with?

I would love to work with more household brands. My followers are mostly adults with their own houses and I love introducing new things to their homes.

What makes a successful collaboration or brand partnership?

I believe every sponsorship/collaboration is different.

But for myself, I love it when brands want to work with me long-term. That really shows they see the value in my work and the collaboration was successful.

What are your pet hates when it comes to working with brands?

Very vague briefs and once the draft is in, having so many edits that in the final post, it doesn’t even look like something I created. And late payments. I have bills to pay, guys.

How do you stay on top of trends?

TikTok helps millennials like me keep up. 😂

What are your predictions for the future of influencer marketing?

More product placements and less curated content. People somehow don’t like watching obvious paid reviews now.

Which influencers do you admire and why?

Drea Chong (@dreachong), Christabel Chua (@bellywellyjelly) and Asma Nasa (@asma.nasa). I love what they have achieved (social media/business-wise) and how they share about their personal life but it doesn't feel like it's oversharing.