Android devices dominating UK and worldwide markets

Kantar recently released figures on Android and iOS' popularity around the world. Kantar tracks sales of handsets across key markets on a 12-week rolling cycle, basing its figures on over 1 million interviews across Europe and 240,000 in the U.S. The survey also took into account the Australian, Chinese, Japanese, Brazilian and Mexican markets.

Worldwide, Android averaged 64.2% of all smartphone handset sales in the 12 weeks that ended March 31. Android devices are dominating markets worldwide, regardless of the financial situation countries find themselves in. They are the top performers in economies ranging from emerging (China - 69.4% share) to struggling (Spain - 93.5% share).

In the UK, Samsung and iPhone devices feature heavily on the top selling smartphone list, with 8 of the top 10 highest sellers one of these phones. The iPhone 5 was the highest selling smartphone in the first three months of the year (15% of all sales), although Android is the most popular platform with a 58.4% share of the market (compared to the 28.7% share of iOS devices). 

Kantar is also predicting an even greater spike in Android’s popularity in the UK after the release of the HTC One and Samsung Galaxy S4. According to Kantar this will ‘pile pressure’ on Apple, BlackBerry and Nokia to remain on consumers' radars.