Click here to see something you won’t believe, Instagram introduces Hyperlapse and Twitter makes every man a brand with their new analytics.

Facebook — no more click-bait

Facebook announced, this week, that ‘You’ll NEVER believe…‘ is a headline that will soon be disappearing from your feed as they cut down on click-baiting headlines. The clampdown will encourage brands to share more informative and newsworthy content when posting updates, putting a stop to spammy posts clogging users’ feeds. To deem whether your content is click-bait, Facebook will look at low engagement (likes, shares and comments) compared to high click-through rates. Facebook will also look at the amount of time the user spends away from Facebook, with a short amount of time suggesting the content was not valuable and the headline was click-bait. Facebook also stated that studies showed that link format posts, with the link displayed, received twice as many clicks as those with the links just embedded in images. Encouraging brands to display the link in their posts or it may not be seen upon their fans’ feeds.

This clampdown comes after a recent article by Wired’s Mat Honan, describing what happened after he liked everything on his Facebook feed. This resulted in his entire feed being covered in branded content and becoming devoid of personal friends’ posts, exactly what the Facebook algorithm strives against.

Instagram’s new Hyperlapse

This week, Instagram introduced Hyperlapse for the iPhone, an exciting new high quality time-lapse video app. Hyperlapse will build on Instagram’s policy to bring their community simple yet powerful tools that let people capture moments and express their creativity. The app contains a built-in image stabilisation technology that makes it easy to create videos that look professional, even with an unsteady hand. It just takes one tap to start recording and once you have completed your video you can pick your playback speed, which you can then share to Instagram from your camera roll. If you're curious about the technology behind the app, Instagram have released the science behind the app on their technology blog too.

Grammar’s having a glamour moment

Weird Al Yankovic’s single ‘Word Crimes’, a parody song about the correct use of grammar, has now received over 16 million views on YouTube. Yankovic’s popularity has soared in the past year with his most recent album scoring his first number one after more than forty years in the industry. This new popularity and the success of his grammatically correct song is making sure the previously unsexy world of grammar is getting a revamp. Never one to miss out on a trend The Emmy’s invited Weird Al to perform a medley of songs, including a great parody of Mad Men.

Snapchat’s billions

Snapchat has been valued at $10 billion pounds, a valuation which may seem a lot for a brand whose revenue currently stands at zero. The fact that the hugely popular platform has more than 100 million users every month, of whom two-thirds use it every day - indicating high engagement - may have everything to do with this very high valuation. Each Snapchat user, therefore, is seen to have a worth of $100. The Snapchat demographic of young adults and now their high value is one advertisers are keen to reach as the platform gears up to begin advertising later this year.

Twitter opens analytics to all

Twitter have opened up their analytics to everyone, a feature previously only available to advertisers. Now, whether you are a brand or not you can see exactly how popular all your Tweets are and begin stressing over how popular you really are in your personal life. Users can now turn themselves into a one man brand, measuring their impressions and engagement along with a demographic breakdown of their followers.