Decline of social media use whilst watching TV

Last week, Motorola released its latest ‘Media Engagement Barometer’. The study, of 9,500 people in 17 countries, looks closely at new and emerging trends that shape the way audiences consume video and has thrown up some surprising results.

In the UK, active use of social services to discuss a show whilst watching TV is on the decline, falling to 24% (from 39%).

Globally, fifty percent of consumers do not follow social media conversations about a TV program on a companion device. Younger audiences are significantly more likely to interact: 60% of 16-24-year-olds follow social conversations during programming.

The power and potential of social media in relation to conversations about television has remained strong. People are more likely to use social networks to recommend content than they are to make oral recommendations (38% versus 34%). Also, seventy-eight percent would be interested in linking their social network profile to a TV service to ‘share what they are watching and increase online, real-time discussion’.

Follow this link to explore the Motorola Mobility Media Engagement Barometer.