Facebook relaunches its 'Facebook for Business' page

Last week, Facebook relaunched its ‘Facebook for Business’ page, making it easier for brands to discover how to achieve their advertising goals on Facebook. The page details the best practices for achieving these goals and offers instructions and help for businesses of all sizes.

The revamped ‘Facebook for Business’ page continues Facebook’s push towards making advertising simpler on the social network, which began with the overhaul of its ad products in early June. Brands are now being encouraged to look at advertising on Facebook by determining what they want to achieve, rather than by choosing from Facebook’s different types of ad products.

The site has tailored help for businesses of all sizes, offering specific tools that are relevant for that businesses’ goals. These range from helping to drive in-store sales to building awareness and helping to promote an app. 

The page also provides examples of ‘success stories’ that have used Facebook advertising effectively, from major brands like Domino’s Pizza and Electronic Arts, to smaller companies, like Tough Mudder.

Follow this link to explore the relaunched ‘Facebook for Business’ page’.