Facebook's falling reach, Twitters mobile ads, Robin Thicke knows he wants it and girls stuff.

Twitter ads go mobile

Twitter is pushing forward with its mobile advertising, as its MoPub ad network now reaches more than 1 billion iOS and Android users every month. You will now be able to download apps straight from an ad, where the app will either be installed or opened through a deep link if you already have downloaded the application. A new cost-per-click system will also be rolled out with a dashboard helping to track analytics.

What’s happening to Facebook’s reach?

The death of organic reach on Facebook for brands is nigh, with some predictions expecting a depressing 0% organic reach by the end of the year.Trying to answer these questions, Facebook’s Brian Boland, took to Facebook’s blog to explain why these changes are occurring. So while you consider the future of your Facebook page here’s a handy little infographic to get those strategy cogs turning.

Tweets of the week

Popstar Robin Thicke faced a tirade of abuse from ‘fans’ involved in an ”ask Robin anything” Twitter conversation, #AskThicke. Known for being a ladies man, but not in a good way, the tweets mocked Robin for some of his shady lyrics and questionable antics. For a selection of the best follow this link: http://bit.ly/1os3JAB. Other notable Twitter trends this week included Things Tim Howard could save and a World Cup blunder involving the police, just leave the tweets alone please officers.

#LikeAGirl

In a world of taboos, a subject that never fails to become uncomfortable is women’s hygiene, otherwise known as periods. Advertising companies have normally tackled this subject with delicacy and old fashioned straight-faced copy. In the last couple of weeks however the words humour and strength have cropped up in advertising feminine hygiene products. Thought provoking video #LikeAGirl from Always and the refreshingly funny First Moon Party from HelloFlo have both challenged the stereotypes of advertising women's products. It makes you think what other products we can look at in a new light?