Facebook’s guide of best practices for causes and non-profits

This week, Facebook released a guide to help non-profit groups detailing the best practices on how to use Pages, Instagram, and other tools.

The guide details how non-profit brands should build their Facebook page, target and grow their audience and use Instagram effectively to build a connection with their audience. The guide also recommends its ‘Top 5 Tips and Tricks for Non-profits’: 

1.Develop your voice.
2.Offer exclusive content.
3.Create a conversation.
4.Post from your phone.
5.Apps and plugins.

As non-profit causes increasingly target Facebook as a source of connection with their audience, these tips will be invaluable.

Follow this link to explore the ‘Facebook Non-Profit Best Practices Guide’.