Fashion gets technical, social reacts to independence and U2 get deleted

London Fashion Week - The digital Innovator

London Fashion Week SS14, showcased not only what designers could create in terms of fashion but how social media can be innovatively used to market their brands. British brand Burberry led the way, becoming one of the first brands to use Twitter’s new click-to-buy button with their SS15 collection last Monday. U.S. customers were given the opportunity to buy a limited number of the new SS15 nail colours as soon as they appeared on the runway.

Topshop claimed to be the first brand to debut looks from a catwalk collection on social media. Topshop displayed key looks on Facebook before the runway show began, where the pieces were instantly available for the public to buy in-store and online after the show.

#indyref

Facebook introduced the I’m a Voter’ button last week. The button appeared to those eligible to vote in the Scottish independence referendum and .The button appeared to those eligible to vote in the Scottish independence referendum and highlighted their status as a voter. The button did not allow users to specify whether they voted “yes” or “no”. On this occasion Facebook was proved to be wrong and Scotland remains in the UK.

The U2 Backlash

This month, Apple gave their users the new U2 album as a gift. Last week, Apple introduced a quick deletion tool and instructions on how users can give that gift back. The deletion tool came in response to some Apple users’ negative responses at the albums automatic arrival. This is not the last time iTunes will feature Bono, as the artist icon is revealed to have been modelled on the singer.

Facebook’s rumoured App

Facebook is building a new app codenamed ‘Moments’, which could make make micro-sharing on Facebook much simpler. The app, which is reportedly at testing stage, will easily allow you to manage who you share certain content with. Currently there are no clear-cut ways to manage who your status updates are blasted out to, but Moments should make personal information sharing a lot simpler — if Facebook decides to roll the app out.