Harnessing the power of social networks for non profits

Every day we seem to be hearing about new social networks which are focused on non profit causes such as charities, and politics. Sites like Dip Dive, which seems heavily focused on Obama, and indeed seems to have launched the 'Yes We Can' viral video, are proving that the viral generation have a thirst for engaging with content which goes beyond games and funny clips. In fact users go as far as submitting essays and articles about the politics behind 'Iron Man' the movie. And so here we have another social network that has arrived called SocialVibe. This network allows users to raise money for charity by essentially embedding a pay per click ad on their profiles, however the money goes to chosen charity. It will be interesting to see how this fares against Oxfam UK's efforts to unite 200 charities behind a single widget to raise money for charities.