How Florida used social media to increase tourism during the oil spill
When disaster strikes knowledge is power. State of Florida deployed a social media campaign with a microsite, Florida Live, as the central component to respond to the crisis in real time and talk about how the spill is affecting the area - or rather not affecting it. The result was tourism actually increased statewide last quarter, up 3.4% from the same time last year. Slideshow on the right details a case study from the agency who deployed the campaign. Original story on CNN Fortune.
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