How the iPhone has changed the photography game

This week, Apple launched a new campaign, ‘Shot on iPhone 6’ as a testament as to why the model is currently considered the most popular camera amongst amateurs and professionals alike.

Here’s how the iPhone has managed to change the photography game:

iPhone matches (and in some ways surpasses) the quality and features of handheld cameras

The camera phone was originally seen by consumers as a casual camera to take selfies and pictures with friends – iPhone has now changed that by becoming a camera of choice for some professional photographers too.

We are now all professional photographers

We are slowly transitioning from hiring photographers to just doing it ourselves. Often photos taken by locals on the ground are first to be shared in the news when a major event like a catastrophe takes place. It is also within everyone’s means to take great-looking photos to be sold online or printed to be framed.

The iPhone reduces the expenses of taking and distributing great photos

Though the iPhone is not exactly cheap, when you take into consideration how much it costs to buy camera equipment, the iPhone is the more accessible option. This opens up the art of photography to a wider audience and allows the opportunity for practically anyone to develop skills in the field.

The progression of the iPhone has abolished the myth that quality photography is restricted to Canons and Nikons. Apple opened up photography to become more efficient and accessible for those who may not have previously had the chance or even cared to pay an interest in it.