The importance of having a mobile strategy

The average time spent on the Facebook mobile app has now finally surpassed time spent on its desktop site. The importance of having a mobile strategy and presence on platforms is vital. 9 out of 10 mobile searches lead to action, with over half of these leading to purchase. Moreover, mobile ads outperform online ads by 4-5 times. U.S. adults spend a total of 10.1% of their total media consumption on mobile but only 0.9% of total ad spend is spent on reaching them through these devices. Increasingly, a brand’s desire and ability to achieve a meaningful connection with an audience through mobile devices will prove crucial to their success.

See the SlideShare presentation on the right handside (below the infographic) by HubSpot for more info potential of mobile.