Instagram rolls out tagging feature ‘Photos of You’, allowing users to tag people and brands

Yesterday, Instagram rolled out a new feature, ‘Photos of You’, to all users. Instagram users are now able to tag other people and brands in a photo they upload. Only the person who publishes the photo can tag other users/brands. Users receive a notification when they are tagged in ‘Photos of You’, and settings can be adjusted so that nothing appears on their profile until they approve it.

‘Photos of You’ encourages users to highlight their favourite brands and products, effectively turning them into brand advocates. Brands must remain active on Instagram to encourage their audience to do likewise. Take a look on the right at some early examples of tagged brands in ‘Photos of You’.