No money no problem for millennials, social media’s news-worthy content and the power of WeChat

Millennials’ new currency

The millennials are a generation who have seen massive changes to their material worlds across the decades. One of the biggest changes has been their change in financial fortunes since the recession and how they can now make the most of their money. Their currency has become their experiences and they spend what they have on more tangible items, rather than save for what they may never have. Where previous generations have saved for that big deposit for a flat/house, their experiences shared on Instagram have now become their biggest assets.

Social media’s newsdesk

There have been some dramatic and harrowing scenes in the last week following horrific human disasters. The tragic loss of Malaysian flight MH17 over Ukraine and the heightened fighting between Israel and Palestine were comprehensively covered across social media this week. After the MH17 crash, we saw disturbing images of the crash posted across our screens as social media broke the news (pretty horrifically) to the world.

The conflicts between Israel and Palestine, are also readily available to follow in real-time on Twitter. The Tweets of the journalists and political parties involved tell the story of the conflicts before news channels have a chance to record and send out their full reports. Reddit has even launched a live posting service to keep up with this demand. No longer are the dark periods of history contained to the ten o’clock news’ heavily edited features, but wars are now being fought on Twitter and human loss documented under trending topics.

The Power of WeChat

China’s relationship with technology is second to none and communicating through social media is crucial if you want to build upon your brand's relationship within this market. WeChat is one of China’s most successful and popular networks, leading Mulberry to become the latest brand to convert to the channel this week. This move follows other major luxury brands like digital giants Burberry who communicates and shares exclusive content with their high-end consumers.

New logos a go-go

Foursquare announced this week they were launching a brand new logo to coincide with a brand new Foursquare. The new app will feature a more tailored approach to local search. In preparation for the check-in app’s new features, all old users’ data has been moved to Swarm Foursquare, to make it a completely new start. The new logo still remains a mystery, but it will hopefully not create as much fuss as Airbnb’s recent rebrand, spurning some unsavoury ‘look-a-like’ blogs.