Justin Bieber Facebook Treasure Hunt Launch

We're delighted to announce the launch of the Justin Bieber 'Under the Mistletoe' Treasure Hunt on Facebook! The campaign, created with MediaCom and Mercury Records, will run until midnight of the 30th October in the UK on the Justin Bieber Facebook page.

By completing the treasure hunt, players will be entered into a draw for the chance to meet Justin Bieber on the 7th of November, shortly after the launch of his Christmas album ‘Under the Mistletoe’. The winner will be announced on the 1st of November.

Fans are asked to locate 10 presents hidden on Google Streetview and will be able to search for the presents in a Facebook application integrating the Google Maps JavaScript API. Clues are given in the form of challenges that are based on Justin’s recent UK tour, asking questions such as “Head to the venue where Justing started his UK tour in 2011!”. A radar to highlight the player’s proximity to each present is embedded into Google Maps, allowing players to see how close they are to each present.

"We loved developing the treasure hunt with Google Streetview and Facebook. Integrating them all into one application makes the adventure exceptionally engaging and accessible to all fans” said Yunus Akseki, Director at Imperial Leisure.

The treasure hunt aims to increase user engagement and raise awareness of Justin Bieber’s upcoming album. The treasure hunt is available on Justin Bieber’s Facebook page, which can be found here.