Reach Hyper-Engaged Audiences With Influencer Marketing

Influencer marketing is more than a mere buzzword: it delivers both results and style via collaborations with the right people. Sure, money can’t buy social proof, but working with an influencer isn’t the same as paying someone to write nice online reviews. Consumers seek out more and more information online before they make a purchase, so embarking on these collaborative journeys with influencers (aka creators) is a chance to make a strong case for your brand.

Let’s talk about the benefits for brands.

Engagement is everything

It’s easy to measure reach but focusing on just follower numbers is when things go wrong. The percentage of people actively interacting with influencers is the number that truly matters. After all, the real reason for working with influencers is the engagement they can drive, and the truly meaningful connections you are able to make out of it. According to McKinsey & Company, these engagements are increasingly driving more and more sales.

Authenticity + integrity = credibility

Influencers aren’t stupid, and they know their followers aren’t either. Much like newspapers and magazines don’t cover every press release sent to them, great influencers don’t work with every brand that wants to cash in on their clout. They take an editorial approach to their work, collaborating with and featuring only brands that fit with their own image.

Some have obviously jumped on the chance to promote every detox tea and protein powder imaginable, but most know that staying true to themselves, and actually offering valuable, interesting content to their community, is their chance to maintain their influence.

Content

Influencers double as creators, which is rather convenient in a world where, while content is king, brands often struggle with content production. At the end of your collaboration, your brand will have high-quality content at your disposal, created by someone your audience likes and relates to. That’s an attractive source, and the more attractive the source, the more convincing the message becomes.

Influencer marketing is a chance to make your brand stand out

It would be foolish to claim influencer marketing didn’t come with its own potential pitfalls. Having no goal in mind, picking the wrong influencer or just being deceptive can all lead to failure. But, careful planning can prevent this.

The collaborative nature of such projects makes them inherently social -- driven by conversations, they also inspire conversations, and your brand will be the centre of it. That reason alone makes influencer marketing worth exploring. Just find the right person to work with and you’ll have found your brand the kind of credibility no traditional ad can buy.