A review of the Year In Reviews from around the web
Brands, keen to take part these conversations, eagerly began releasing their Year In Reviews quite some time ago, in early December. The most compelling stories were by a handful of brands, who created their own narrative, linking their products to their audience. Many other brands joined the conversation and let their audience navigate through data about their products.
Here are some of them. Did we miss any? Join in the conversation in the comments box below... Oh and have a lovely Christmas.
Narrative-Driven Year In Reviews
A Year In Search
What do our searches say about us? A quick search says the answer is already well-documented: we are kind of weird.
Google’s beautifully narrated Year In Search shows there’s a rather wonderful side to us as well. The story skillfully links the emotional side of what makes us who we are with Google’s search product. The film, below, is backed up by a microsite if you’d like to explore some of the stories from the film.
Facebook's Year In Review 2014
Facebook’s story celebrates the moments that connected us in 2014 through the lens of Facebook’s News Feed – more specifically, through status updates of celebrities on Facebook.
Cleverly, Facebook ends the film with Emma Watson's powerful message "stop defining who everyone else isn't and start defining who you are" and continues the story with an interactive Year In Review app, where you can explore the best of your very own moments from 2014.
YouTube Rewind
YouTube enlisted the help of a 100 of its users to create an epic fan video of the most memorable moments and memes of the year. Spectacular and hugely entertaining.
Data-Driven Year In Reviews
Year On Twitter 2014
If it happened in the world, it happened on Twitter. This statement, which raises many metaphysical questions, is the theme of Twitter's story. Twitter's story explains the network was abuzz with conversations about major events in 2014. There’s plenty of content to immerse yourself in on the 2014 Year On Twitter microsite.
Other brands that used data-driven narratives
Noteworthy mention
Hats off to Alzheimer Nederland who hijacked the conversation by producing a near-identical version of Google’s Year In Search with a twist. Worth watching till the end.
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