Snapchat launches a new chapter, TV makes a comeback and YouTube introduces fan funding
Snapchat’s Stories
Snapchat is rolling out a new feature, Our Story, to all its users after the trialled success at Electric Daisy Carnival this summer. Snapchatters contributed over 350 hours of Snaps to Our Story during EDC, Rio, Outside Lands and Lollapalooza festivals, prompting the platform to make it a permanent feature. However, Snapchat users won’t be free to do exactly as they please, the service will be edited by staff and must be uploaded from a specific event, like a festival.
Massive spoiler alert
Tired of finding out about the ending to your favourite TV show when you sign in to Twitter? You’re not alone. More Britons watch TV as it happens to avoid spoilers and join in conversations about their favourite programmes on social media. A survey from Carat via CCS found that 35 percent of Brits are now actively planning their evenings around the TV schedule. 33 percent of people commented on Facebook/Twitter about what they’re watching during the show.
Users donate to help create more YouTube content
YouTube has quietly introduced fan funding to allow users to donate money and support their favourite YouTube channels and creators. This new feature is voluntary and can be activated by the channels’ owners. An icon will appear to explain that their viewers are able donate. Currently this new tipping system is only available the U.S, Japan, Mexico and Australia, but Google are working on bringing it to other countries soon.
Selfies no more at the Ryder Cup
A ban on taking and uploading photographs at the Ryder Cup to social media could land sportsmen and fans in trouble for posting a cheeky selfie on Twitter. The strict ban, which has forbidden posting images of the event to social media is to protect the image of the brand and help players concentrate on their game. The move follows on from other sporting events, like the London Olympics, that have tried to enforce the same rule. Olympic bosses admitted that this was an unenforceable rule, but wanted to make sure that media rights which had been paid for are protected.
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