Twitter launches ‘Twitter Music’

Yesterday, Twitter launched its ‘Twitter Music’ site. The launch came after Twitter’s acquisition of ‘We Are Hunted’, a service which scoured the internet (blogs, social media, message boards and BitTorrent) to identify the most popular 99 songs online. The technology behind ‘We Are Hunted’ has driven Twitter’s development of ‘Twitter Music’. 

In a recent blog post from Twitter, the connection between the social media platform’s users and the music industry was highlighted in a number of ways. Research found that 50% of active users follow at least one musician, with the four most followed people being musicians. Also, it was revealed that the second most discussed topic on Twitter in the U.S is music. It is clear that Twitter wishes to harness and integrate the influence and potential of music into a dedicated platform. 

‘Twitter Music’ has both a web interface and a mobile app. The service tracks what users are listening to and then makes recommendations based on the findings. Users are able to view artist profiles, follow other users, charts and shows, as well as being able to purchase songs from iTunes. The user can also stream music, with the site/app integrating with established music platforms like Spotify and Rdio.

‘Twitter Music’ makes sharing and connecting with fellow users over music easier. Users are able to listen to songs tweeted by their followers or the artist they follow. Tracks can also be shared with followers by tapping the spinning disc in the site/app. Therefore, users will be able to share songs to their followers that they enjoy, with their recommendations driving whether an artist’s single will be successful. It is thus important that artists are willing to actively communicate across Twitter to ensure that their release will be a success.

Follow this link for more information on ‘Twitter Music’.