What’s Hot This Halloween: Hashtags and Emojis to Use

Are you planning marketing campaigns or posts for Halloween? Let’s take a look at the top hashtags and emojis being used as we edge closer to spooky season. These will come in handy as we join in on the fun.

Hello, Halloween!

Halloween is a day on the calendar which draws a lot of attention in various parts of the world, with people dressing up. According to World Population Review, Halloween is most popular in the US, Canada, and the UK. Other countries that celebrate include Australia and a few countries in Europe (like Italy and Belgium) and Asia (such as Hong Kong and South Korea).

Halloween posts are created in the lead up to and on the peak day of 31 October. According to SproutSocial, August 2022 saw a 66.23% increase in engagement fromAugust 2021.Based on current trends, we expect the volume of conversations and engagement to grow this year. 

Top Halloween Hashtags

The most popular hashtags for Halloween are: 

Instagram posts:

#Halloween 118m
#HappyHalloween 18m
#Scary 13m
#Spooky 13m
#Ghost 10m
#TrickOrTreat 8m

TikTok views:

#Scary 203.1b
#Horror 191.7b
#Halloween 167.2b
#Ghost 73.8b
#Spooky 31.3b
#HalloweenMakeUp 10.8b
#Spooktober 1.1b
#HalloweenParty 998.9m
#HappyHalloween🎃 8.5m
#Spooky🎃 7.5m

@spookyschweetz Hello spooky season! 🎃 #halloween#fall#fallaesthetic#spookyseason#spookyscaryskeletons#WelcomeBack#halloween2021#halloweencountdown#fypシ♬ Monster Mash - Bobby "Boris" Pickett & The Crypt-Kickers

#Giveaway (46.9m posts) and #Win (19.7m posts) were also popular, making this an ideal holiday to use for a giveaway or competition.

#Hashtags Under the 1 Million Mark

We recommend using hashtags with fewer posts as the hashtags are more specific and provide a greater chance of being discovered. Examples of those hashtags include:

Instagram posts:

#HalloweenCostumeIdeas 105k
#HalloweenSeason 538k
#Spooktober 647k
#HalloweenIsComing 737k

TikTok views:

#TrickorTreatFun 863.3K views
#HalloweenHappy 826.3k views
#SpookySeasonIsUponUs 701.0K views
#SpookySeasonHaul 234.4K views
#CuteHalloweenCostume 220.2k
#SpookySeasonEdits 80.1K views

@aprendiendoconsira pick a bu 👻🎃 #aprendiendoconsira#halloween#halloweniscoming#craftsforkids#easycraft#halloweencrafts♬ Pink (Bad Day) [From Barbie The Album] - Lizzo

Top Halloween Emojis

The most popular emojis used in Halloween posts include:

#👻 1m posts / 3.5b views
#🎃 1.4m posts / 702.9m views
#😈 1.4m posts / 10.8b views
#😭 2.2m posts / 25.3b views
#😂 10.9m posts / 188.4b views

Marketers can create successful Halloween campaigns by building on the momentum of the occasion if its relevant to their their audience. It can be a great way to launch something new, create a conversation, or have fun. This is your reminder to start thinking about your 2023 halloween campaign.