Will.i.am #willpower Twitter visualisation campaign launch

We’ve just launched a digital campaign for will.i.am’s new solo album #willpower. The campaign is a real-time, interactive, 3D visualization that displays the global spread of tweets that mention the hashtag #willpower.

The application collects the tweets and maps them onto a 3D globe. The tweets are animated as ‘digital flares’ that travel from location to location based on the tweet sender and tweet receiver’s profile location.

You can view the full tweet by rolling over the flares and also add your own tweet to the visualizer using the hashtag #willpower.

You can view #willpower here: http://www.will-i-am.com/willpower/ (Requires a WebGL-enabled browser such as Firefox or Chrome.)