Ramblings from contributors and the team.
Twitter is testing an Instagram-style visual feed, while Facebook and Ray-Ban have entered the shady world of smart glasses. In travel, a British tour operator becomes the first to offer free PCR tests.
Email marketing is an essential way for hotels to drive sales, but it shouldn’t be limited to the transactional. Here are five ways to keep your audience inspired with relevant, timely content.
LinkedIn is retiring its Stories feature as it proves irrelevant for its professional users. In hospitality, UK hotels are dealing with a perfect storm of extraordinary demand and thin resources, presenting a challenge for marketers looking at long-term brand perception.
Instagram is testing giving more prominence to visual key-word search results. TikTok is becoming ever-more shoppable as online consumer spending goes through the roof. We also take an admiring look at London’s new crop of hotel openings.
A new generation is stepping out and beginning to shape the future of travel. Getting to know them is the next challenge for hotel brands as their enormous influence grows.
Rose-tinted influence is out, authenticity is in. Zuckerberg has launched VR meeting space Horizon Workrooms and a BBC study reveals the importance of demonstrable sustainability commitments for brands.
Instagram has launched a set of anti-abuse features, meanwhile TikTok has overtaken Facebook as the world’s most downloaded app. Overseas travel caution persists but UK demand remains strong.
The creator economy is booming. For hotel brands looking to reboot influencer marketing activity, what are some of the keys to a successful collaboration?
Instagram has shared a new overview of the key factors it considers when ranking Reels, which can now be up to one minute long. Meanwhile, TikTok is piloting its own vanishing Stories.
Staycations, flexibility and longer trips are key travel trends. But thinking about why people want to travel is just as important as how.
