What actually is hotel marketing?
Hospitality is all about connection – to people, a place, a culture – and the approach to marketing should be no different.
Our Blog
Ramblings from contributors and the team.
Hotel marketing strategy 2021: the essentials
There are varying schools of thought on what the great travel rebound will look like in 2021, but one certainty is that the consumer mindset has changed. Front and centre is cleanliness and safety – and with that comes a tendency to spend longer planning and researching a prospective stay. This shift towards more considered choices is an opportunity to capture pent-up interest by providing both inspiration and information. Here are some key considerations for your hotel marketing strategy this year.
A green marketing guide for hotels
Travelling more responsibly is no longer a fringe idea. Pre-pandemic, sustainability was already becoming one of the most ubiquitous words in marketing, stemming largely from increased awareness around climate change and plastic pollution.
Should you work with a travel influencer?
Social media’s impact on the global hotel landscape can’t be underestimated. It’s created a universal set of expectations that have shaped how hotels are designed and marketed the world over.
Influencers and content creators – what’s the difference?
Influencers and content creators have been happily co-existing for years. Are the two synonymous, or do they deserve greater distinction?
Instagram Tells Us How Its Algorithm Works, Tips to Grow Followers on Your LinkedIn Page, Instagram's Experiment With Likes Doesn't Make As Much Impact As Expected
Instagram published the first in a series of posts that tries to clarify and explain how its algorithm works. Facebook is launching new features on Instagram to help creators earn more money. LinkedIn has shared an article on how brands and businesses can increase their followers.
YouTube Shorts Lets More Users Sample Audio from Any Video, Android Follows iOS, Twitter About to Launch Super Follows Feature
YouTube is catching up with TikTok by allowing more countries to sample audio from any YouTube video. Twitter is reportedly about to launch a new feature that will let some account holders charge users to give them access to additional content. Google is following in the footsteps of Apple by allowing users to completely opt out of being tracked by apps in late 2021.
Everyone on Instagram and Facebook Can Now Hide Likes, Poparazzi's Popularity Continues
Facebook and Instagram users can now hide their public like counts from their profiles. Poparazzi is a new app that bans selfies and only lets users take photos of others.
Shopping on TikTok Explodes by 553%, Boost Best-Performing Posts on LinkedIn, Should Overseas Travellers Carry a Vaccine Passport?
LinkedIn has just made it easier for brands and businesses to adopt an always-on paid-social strategy. Travel influencers experience less loyalty than other categories. Shopping on TikTok has increased by an incredible 553%
Google is Reinventing Video Calls, Clubhouse has Added 1 Million Android Users
Google is piloting Project Starline to hold video calls where specialist hardware captures and projects a 3D likeness of the people talking to each other. Instagram is rolling out new features for creators to better understand how their Reels and Live videos are performing. Hot tub streams are taking over Twitch.