Ramblings from contributors and the team.
Organic engagement and reach on social media, especially on Facebook, is falling. But you can buck the trend if you share genuinely engaging stories. What makes engaging stories? Read more to find out.
Last month Google updated its logo design from serif typeface to a colourful animated Product Sans. Was the change worth it?
Storytelling is an integral part of humanity. Here's how we can use it in advertising.
A few words of copywriting wisdom from my (slightly) elder self
It was hot. Really hot. The sun was searing and to add to the joy, the Tube had announced it was going on a 24hr strike. I joined the hoard of Londoners, emerging from the underground like moles. We blinked into the harsh light of day and stumbled through the streets in search of a bus.
Ever wondered when the first emoticon was invented? Here's a timeline for the curious.
Sometimes we're so caught up in the digital world we forget about the simplest form of communication: eye contact. Last Friday we decided to step away from our screens onto the streets of Shoreditch to find out if we can still #daretostare.
Organic reach on Facebook is decreasing, and has been on the decline for more than a year. As the network exploded in popularity and sharing is now as simple as a tap, the way Facebook curates updates has changed to only show the most relevant, popular, interesting, or exciting updates to you. To get through this, we need to connect.
