Chelsea FC #StayAllTogether Influencer Collaborations
Our work with Millennium Hotels and Resorts
Millennium Hotels and Resorts is a hotel group that seamlessly blends Asian hospitality with western comfort. It has a unique range of over 120 properties across 70+ destinations. We are their global partner for social media, influencer engagement, digital design, campaigns and branding.
They are also the Official Global Hotel Partner for Chelsea FC and we worked with them to bring the partnership to life for their guests with influencer collaborations, events and competitions.
Influencer Collaborations
With three hotels in walking distance to Stamford Bridge, key to the partnership were the packages for guests that gave them The Chelsea Treatment including discounts on stays, merchandise and dining perks. We bought these packages to life with influencer collaborations and partnerships with Chelsea fans.
The Event
To celebrate the end of the season we invited a handful of carefully chosen influencers to come and experience The VIP Chelsea Treatment, this included a tour of Stamford Bridge, last match of the season (we won!) and cocktails at a hotel afterwards.
