Justin Bieber Facebook Treasure Hunt

We created a treasure hunt in Google Streetview to celebrate the launch of Justin Bieber's 'Under the Mistletoe' album. The campaign, created with MediaCom and Mercury Records, ran from the 25th October to 30th October in the UK on the Justin Bieber Facebook page.  We also launched a version tailored for the US audience.

By completing the treasure hunt, players were entered into a draw for the chance to meet Justin Bieber on the 7th of November, shortly after the launch of his album.

Fans were asked to locate 10 presents hidden on Google Streetview and could search for the presents in a Facebook application integrating the Google Maps JavaScript API. Clues were given in the form of challenges that are based on Justin’s recent UK tour, asking questions such as “Head to the venue where Justing started his UK tour in 2011!”. A radar to highlight the player’s proximity to each present was embedded into Google Maps, allowing players to see how close they were to each present.