Kodak Moments Video and Viral Marketing
The Kodak Moments Story
KODAK MOMENTS is an iconic brand with a remarkable heritage in photography. With the KODAK MOMENTS App, you can print your photos, wherever you are, and pick them up from your nearest store.
We have been working with Kodak Alaris for over six years to promote their KODAK MOMENTS APP across channels including social media, community management, retail, CRM, digital, advertising and film. This case study showcases the many films we have created to promote the app over the last six years.
Lost Moments
We hit the streets of London to undertake a revealing experiment. How would people react if we wiped their phones – and their photos – by mistake?
The campaign was picked up by blogs and publications across the globe including Mashable and Cnet. The video also received over 170k views on YouTube.
Kodak Moments Sizzle Reel
We created an animated sizzle reel to communicate the value of having a Kodak Moments kiosk on business premises.
The Big Picture Opportunity
We take more photos than we ever have before, but you may be surprised to learn that 2/3 of 18-24 year olds also print their photos. We produced a video featuring interviews with our target audience about their photo printing habits.
The App
We've also created a number of films which outline the basics of how to use the app as well as a montage of KODAK MOMENTS.
The Results
The Lost Moments film was picked up by blogs and publications across the globe including Mashable, The Drum and Cnet. The video also received over 170k views on YouTube.
