Mizuno Performance Centre
Our work with Mizuno
For more than a hundred years Mizuno’s core philosophy has been to contribute to society through the advancement of sporting goods and the promotion of sports. Mizuno's technological advancements make its sporting equipment and apparel go the extra mile and keep you in tip-top playing form no matter the sport or the conditions.
We supported Mizuno with the promotion of its brand and products across digital, social and film. This case study showcases the work behind the Mizuno Performance Centre
The Mizuno Performance Centre
Mizuno launched a pop-up store to celebrate its Mizuno Seiei product range. We created digital, social and mobile applications to enhance the experience of visitors to the Mizuno Performance Centre and to amplify the reach of the pop-up venue by encouraging visitors to tell their friends about the Mizuno Performance Centre.
The Website
We designed and developed the website for Mizuno's Seiei product range and the Mizuno Performance Centre. Seiei (Japanese for "elite") products are worn by some of the best athletes in the world. Mizuno Performance Centre is dedicated to celebrating this product range and Mizuno 100+ year history. The website was designed to encourage consumers to preregister to attend the Mizuno Performance Centre.
Social Media
We created an advocacy campaign to amplify the reach of the Mizuno Performance Centre. The advocacy campaign encouraged consumers to invite three friends to the Mizuno Performance Centre for the chance to win VIP entry. We created additional applications to deliver customised content within Facebook. The applications ranged from a Facebook version of the global leaderboard, tracking the scores of visitors who have attended the Mizuno Performance Centre, to tabs displaying key information about the venue and how to get there.
The App
We created two iPad apps. One to register and check in visitors, which also incentivised visitors to tell their friends about their visit to the Mizuno Performance Centre by offering them a prize if they check in on Facebook. A further app to keep track of the scores of visitors who take part in the activities at the Mizuno Performance Centre. Once a visitor took part in an activity such as football, handball or running their scores were submitted to an online database.
The Results
We helped amplify 3,000 visitors to the pop-up store, by encouraging them to share their experience to 369,000 of their friends on Facebook.
