Ramblings from contributors and the team.
Some of you may remember the viral for Jaffa oranges we developed, shot and released last year. The viral explored the idea of using Jaffa's product, oranges, as fruit batteries. Our film became very popular - it received lots of coverage on the internet and clocked up 475K views in the space of a few weeks.
Johanna Blakley explains the end of marketing segments as we know it.
All we need now is one for developers, designers, creative directors etc. etc.
Incredible story of a flash mob unfolding and going very wrong - told by Tom Scott
We just launched our latest Facebook campaign for the Electronic Arts Christmas tour - Play4Xmas. There are six events taking place at shopping malls across the country until 19th December. You can win up to ten games a day by checking in on Facebook Places. Similarly to our campaigns for Cheryl Cole & N*E*R*D, the Facebook Places campaign and the Facebook app helps activate those who are at the events into brand advocates by publishing updates on their feeds. Go check it out.
