Ramblings from contributors and the team.
Facebook added new functionality last night to Places - Local Deals. Local deals is currently in beta and is only available to selected businesses. Businesses will be able to run special offers for users who check in to their business Place to drive loyalty, footfall and business. Four types of deals are available: Individual deals Reward individual customers when they check in. Friend deals Reward groups of customers. Loyalty deals
We have just launched a Facebook Places campaign to promote N*E*R*D's new album, Nothing. Similarly to Chery Cole's campaign, fans are encouraged to check in to special billboard posters through Facebook Places.
We have just launched our latest campaign for Cheryl Cole. Fans who have spotted one of the special billboard posters for the new album, Messy Little Raindrops, are invited to check in on Facebook to win tickets to an X-Factor live show. In the short time it has been live it has already received thousands of installs. Campaign is significant as it multiplies the impact of the billboard advertising through the use of newly launched location service Facebook Places.
Powerful talk and theory by Nicholas Christakis about the power of Massive Passive data collection in social networks to predict epidemics.
We had lots of fun at the star studded launch of the lovely Millione (one of our clients) wine last night. Every time you buy a bottle of Millione £1 is donated to a project to build schools for kids in Sierra Leone. Has there ever been a better excuse to get drunk?
When disaster strikes knowledge is power. State of Florida deployed a social media campaign with a microsite, Florida Live, as the central component to respond to the crisis in real time and talk about how the spill is affecting the area - or rather not affecting it. The result was tourism actually increased statewide last quarter, up 3.4% from the same time last year. Slideshow on the right details a case study from the agency who deployed the campaign.
