The Travel Content Your Audience Wants To See
To captivate online audiences in the expansive travel content realm, brands must deeply understand their multifaceted target personas.
Hotel Marketing Hub
Latest research, trends and insights on hotel marketing.
2024 Travel and Hospitality Trends You to Know
From solo journeys and Gen Z wanderlust to tech-savvy stays and social media-inspired adventures. Discover more about the future of transformative travel in our latest post
Social Media Optimisation Strategies for Hospitality Creative Agencies
Uncover the latest best practices for social media marketing in the hospitality industry as we delve into the world of Instagram, TikTok, and beyond.
Navigating the Future: 7 Essential Tips for Hotel Marketing in 2023
Stay ahead in the ever-evolving hotel marketing industry! Here are the essential marketing tips for 2023, including personalisation, social media, content, sustainability, mobile optimisation, data analytics, and health & safety.
Harnessing the Power of Social Proof: The Impact of User Reviews on Hotel Bookings
Discover how user reviews impact hotel bookings and learn effective strategies for leveraging this influential phenomenon.
Video: the most powerful hotel marketing tool?
2022 has shaped up to be the year of the video. Here's what hotel marketers need to know.
Five 2022 hotel trends that are here to stay
We identify five hotel trends that have defined 2022 and look set to influence the future of hospitality.
Why hotel loyalty programmes need to evolve
Guest loyalty programmes are one of the most important marketing tools in a hotel brand’s arsenal, increasing – when successful – guest lifetime value and revenue. But how many are actually meeting consumers where they are?
The metaverse: the next frontier for hotels?
Is the virtual world the next hot destination? A look at what's been done by hotel brands, and what could be next.
Wellness marketing ideas for any hotel brand
Wellness is the word in 2022. Here are some ways that hotel brands can rejuvenate their marketing approach and boost bookings.