Our Blog
Ramblings from contributors and the team.
Will.i.am #willpower Twitter visualisation campaign launch
We’ve just launched a digital campaign for will.i.am’s new solo album #willpower. The campaign is a real-time, interactive, 3D visualization that displays the global spread of tweets that mention the hashtag #willpower. The application collects the tweets and maps them onto a 3D globe. The tweets are animated as ‘digital flares’ that travel from location to location based on the tweet sender and tweet receiver’s profile location.