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Ramblings from contributors and the team.

Pheed: the monetised social network aims to be a serious rival to Twitter and Facebook

Less than a month ago, Pheed was the no.1 free app in Apple’s App store under the social networking category. Pheed is the monetised social network which aims to combine aspects of Twitter, Facebook, YouTube, Instagram and SoundCloud. Pheed differs from other social networking platforms as users can charge others to view their content. Users can charge to put content behind a paywall if they want (one off viewing or monthly) and split half the profit with Pheed. Prices range from $1.99 to $34.99 per view or per month. Content is always owned by users.

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Mizuno Wave Evo

We've just released the video we produced for Mizuno's new running shoe that's aimed at midfoot runners, Wave Evo.

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The importance of having a mobile strategy

The average time spent on the Facebook mobile app has now finally surpassed time spent on its desktop site. The importance of having a mobile strategy and presence on platforms is vital. 9 out of 10 mobile searches lead to action, with over half of these leading to purchase. Moreover, mobile ads outperform online ads by 4-5 times. U.S. adults spend a total of 10.1% of their total media consumption on mobile but only 0.9% of total ad spend is spent on reaching them through these devices.

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Votes vs Fans: Will social media decide the US presidential election?

Today's blog post is written by our social media intern, Kyle Hynes. 

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Imperial Leisure shortlisted amongst top 15% of European agencies at The Lovie Awards

We’re excited to announce that our Valentine’s Day project ‘Love Will Conquer’ was shortlisted twice at this year’s Lovie Awards. 

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