Importance of pre-testing in advertising
Some of the most successful ads have bombed in pre-testing. Do we need a new model for predicting real-world success?
Our Blog
Ramblings from contributors and the team.
LC:M AW15 or the menswear fashion week reflections
As the menswear AW15 season came to an end with the final show in Paris, all the boys headed home on trains and planes without enough leg room, photographers rested sore hands and eyes, bloggers took a break from an #AW15 tag-flooded Instagram and everyone suddenly became very busy catching up on sleep.
Guardian gets the Tweets, WhatsApp launches on the web and Facebook knows you pretty well...
You made it through the most depressing day of the year (Monday 19th January, apparently) and now the Friday finish is here. As a Friday treat, why not grab yourself a beer, sit back, and have a read through a recap of the week in digital.
A review of the Year In Reviews from around the web
It’s the time of year when we reflect on ourselves and the year that has been.
Brands Respond to Kim Kardashian's #breaktheinternet Cover Photo
Just over a week ago Kim Kardashian’s oil-slicked derrière attempted to do the unthinkable and break the internet.
