Our Blog
Ramblings from contributors and the team.
Twitter launches ‘Twitter Music’
Yesterday, Twitter launched its ‘Twitter Music’ site. The launch came after Twitter’s acquisition of ‘We Are Hunted’, a service which scoured the internet (blogs, social media, message boards and BitTorrent) to identify the most popular 99 songs online. The technology behind ‘We Are Hunted’ has driven Twitter’s development of ‘Twitter Music’.
Twitter refreshes its ‘Twitter for Business’ site to help brands
On Monday, Twitter launched a redesigned business site to help businesses and brands learn how to build a successful presence on the social network. The site offers tips for businesses on how to engage with their customers/audience.
Facebook's ‘lookalike audiences’ to help brands target new users
Facebook’s ‘lookalike audiences’ is a feature that has been rolled out globally to help brands and advertisers reach new fans. What are ‘lookalike audiences’? ‘Lookalike audiences’ builds on 'custom audiences' by targeting users with similar traits to those in a ‘custom audience’ list, but who do not have a relationship with the brand.